Bumps to Bundles

Corporate Identity and Branding

A branding concept for a one-stop maternity and baby care centre

Date Completed

April 10, 2019

Platform or Medium

Adobe Illustrator, InDesign, Photoshop

Role

Graphic Designer

Deliverables

Full Identity and Branding

Brief

Bumps to Bundles is not just a clothing store for mommy and baby, but a full service maternity destination incorporating wellness classes, education in natural childbirth and lactation along with fun "mommy and me" activities through a partnership with a local hospital's OBGYN department. They love the way young mothers today celebrate their "bumps" instead of hiding away... so empowering! Bundles represents the portable quality of babies. Mommies today live busy lives and take their babies along whenever possible. With a focus on their brand adjectives "approachable, playful, healthy, supportive and trustworthy", and their target market of urban millennial moms, they needed a full visual identity and branding that reflects their fresh view of motherhood.

Design Process

No items found.

Outcome